Privacy and Personal Data Processing Policy

Colombian Roots Realty
Filandia, Quindío, Colombia
Effective date: 14-10-2026
Last updated: 14-10-2026

1. Introduction

Colombian Roots Realty, with its principal office in Filandia, Quindío, acts as the controller for the processing of personal data it receives in the course of its real estate activities. This policy establishes the basic criteria for collecting, using, storing, sharing, and protecting the personal information of clients, property owners, prospects, allies, and visitors to its digital channels.

Processing shall be carried out in accordance with the Political Constitution of Colombia, Law 1581 of 2012, Decree 1074 of 2015, and any other norms that modify, regulate, or replace them. Before publishing this policy on the website or beginning operations, a legal review is recommended and the official contact details of the controller must be completed.

2. Data We May Collect

  • Identification and contact data, such as name, document, nationality, email address, telephone number, and city or country of residence.
  • Information related to the search for or sale of real estate, budget, preferences, location, and investment purpose.
  • Property documents and information, when voluntarily provided by owners or authorized representatives.
  • Records of communications, requests, visits, offers, and services provided.
  • Technical browsing data, forms, cookies, or similar tools, when used on the website and disclosed to the user.

3. Purposes of Processing

  • Respond to inquiries and requests from buyers, owners, and investors.
  • Identify properties compatible with the client’s needs and coordinate visits or meetings.
  • Promote properties with authorization and connect interested parties.
  • Prepare, organize, and follow up on offers, negotiations, and intermediation services.
  • Verify basic identity, prevent fraud, and maintain the security of transactions.
  • Send commercial information related to services and properties, when authorization or a legal basis exists.
  • Comply with legal, contractual, accounting, tax, and authority requirements.
  • Improve service, digital channels, and quality.

4. Authorization

When required, authorization to process personal data shall be prior, express, and informed. It may be obtained in writing, through digital forms, messages, recordings, or unequivocal conduct permitted by law. The authorization must indicate the purposes and the manner of consulting this policy.

5. Rights of Data Subjects

The data subject may know, update, and rectify their data; request proof of authorization when applicable; know how their information has been used; file inquiries or complaints; request the suppression of data or revoke authorization when legally appropriate; and contact the Superintendence of Industry and Commerce after exhausting the process with the controller, in accordance with the law.

6. Inquiries and Complaints

Requests may be sent through the official channels published on the website or the business WhatsApp. They must include the data subject’s name, sufficient identification, contact information, a description of the request, and, when necessary, supporting documents. Colombian Roots Realty will respond to inquiries and complaints within the applicable legal terms.

7. Sensitive Data and Data of Minors

No sensitive data will be requested unless it is indispensable, there is a legitimate purpose, and the legal requirements are met. The provision of sensitive data is optional. The brand does not seek to collect data from children or adolescents; if exceptionally necessary, their rights will prevail and the corresponding authorization will be obtained.

8. Security and Retention

Reasonable administrative, technical, and human measures will be applied to reduce risks of loss, misuse, unauthorized access, alteration, or disclosure. Information will be retained for the time necessary to fulfill the informed purposes, contractual obligations, and the periods required by law; afterward, it will be deleted or anonymized when appropriate.

9. Third-Party Disclosure and International Transfers

Information may be shared, when necessary and authorized, with owners, buyers, professional allies, technology providers, financial entities, notaries, registry offices, authorities, or other parties involved in the transaction. If international transfers or transmissions of data occur, the measures and agreements required by Colombian law will be adopted.

10. Commercial Communications

The user may request at any time that the sending of advertising or commercial information be suspended, without affecting communications necessary for an ongoing negotiation, contract, or request.

11. Changes to the Policy

Substantial modifications will be informed through the usual channels before taking effect, when required by law. The current version must indicate its update date and remain available for consultation.

12. Information to Be Completed Before Publishing

  • Full legal name or company name of the data controller.
  • Identification number or NIT, if applicable.
  • Correspondence address in Filandia, Quindío.
  • Email address for privacy, inquiries, and complaints.
  • Business WhatsApp or telephone number.
  • Effective date and last updated date.

Colombian Roots Realty
Filandia, Quindío, Colombia

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